Nazara Technologies joins ONDC to unlock in-game monetisation, shares rise 3%

Nazara Technologies Ltd shares gained over 3% to hit an intraday high of ₹911 apiece on the BSE on Wednesday, November 13, after the company said it had joined the ONDC network to unlock the potentials of in-game monetisation.

Nazara Technologies informed the exchanges on November 13 that it has integrated with the Open Network for Digital Commerce (ONDC) to launch ‘gCommerce’.

The gCommerce initiative is an in-game monetisation platform which integrates e-commerce within games, the company informed the bourses.

The leading diversified gaming and sports media platform said that it plans to increase low in app purchase (IAP) conversion rates and poor yields from advertising for Indian game developers through the platform. The company plans to explore the potential of this new platform by leveraging India's e-commerce landscape to provide developers with new and scalable revenue streams, an official release mentioned.

The integration is aimed at helping Indian game developers to monetise their games through an affiliate revenue-sharing model, earning a commission on every successful transaction initiated by players through the gCommerce platform.

Nazara Technologies plans to use ONDC network’s expertise in creating an open, interoperable network for digital commerce to enable Nazara’s gCommerce platform to connect with a wide range of sellers across more than 10 categories. The company added that the gCommerce platform is currently in the soft launch phase and will be rolled out to game developers starting from the first quarter of FY26.

Earlier on November 11, Nazara Technologies informed the exchanges that a meeting of its Board of Directors is scheduled to be held on Thursday to consider and approve the financial results of the company for the quarter and half year ended September 30, 2024.

Nazara Technologies have gained over 9% in the last one year. The stock has given year-to-date (YTD) returns of more than 3%, while rising more than 45% in the past six months. However, in the last one month the stock has declined over 2%.

Shares of Nazara Technologies were trading at ₹902 apiece, up by 2.27%, on the BSE at 11:22 am.

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