New Delhi: Ranveer Singh has often surprised many with his audacious antics. No wonder, the actor has dropped another bomb that has left the internet jolted. In a bold move, Ranveer Singh joined 'Bold Care' as a co-founder and has been working with them behind-the-scenes for more than a year. Now, the actor appears in an ad campaign with the porn star Johnny Sins.
The campaign also stars famous internet personality Johnny Sins - featuring in his first ever ad for an Indian brand. The brand film is a comical parody of a typical Indian TV drama which is guaranteed to leave the viewers in splits. It skillfully tackles the issue at hand, normalizing it through hilarious sequences, and presents a scientifically proven solution.
With this campaign, Bold Care wants to normalize the conversation around men’s sexual health. Written by Tanmay Bhat, Devaiah Bopanna, and their team, the ad is directed by Ayappa KM. Tanmay and Ayappa have previously worked together on many successful ad campaigns, like the Rahul Dravid x CRED ad. The brand film was produced by Earlyman Films, one of the leading ad production houses in the country.
Talking to men who have long suffered from sexual health concerns in silence due to embarrassment of fear and judgment. This compassionate initiative aims to break through outdated stigmas, bringing taboo topics into the spotlight and sending a clear message: you are not alone and help is always available.
Rajat Jadhav, Co-Founder of Bold Care, commented on the campaign's innovative approach by saying: "With #TakeBoldCareofHer, we want to address the stigma around men’s sexual health in India. Our aim has always been to be the category creators in this space and initiate open conversations around sexual health. We're here to help men overcome their sexual health issues by providing science-backed solutions.” adds Jadhav.
Ranveer Singh, Co-Founder of Bold Care, shares: “I’m here with sincere intent to use my influence for raising awareness and making a positive impact. The Bold Care campaign is more than talk; it’s a mission that I am deeply connected to, and I am here to bring a change in how we address men’s sexual health, aiming for tangible solutions and millions of lives impacted all across the country.”