1 month ago
Last Updated: March 27, 2024, 07:30 IST
Apple has started a new website which gives you plenty of reasons to upgrade
Apple is really eager for its older iPhone users to buy the new models, and for that it has started a new web page with comparison details.
Apple iPhones get feature upgrades that prompt many to buy the new models almost every year. But the quality and support of iPhones mean even today there are people using the old iPhone models, like the iPhone 11, 12, or even the 12 Pro series. The company has now come out with a new trick to get these people to upgrade, which means spending their hard-earned money on a new iPhone.
Apple has basically started a website which talks about Why Upgrade, and the focus is primarily on those who are still using the iPhone 11, iPhone 12, iPhone 11 Pro, or the iPhone 12 Pro models. As you would expect, the official web page shows you a detailed comparison between the iPhone 11/12/11 Pro/12 Pro and the iPhone 15/15 Pro models.
The new iPhone model has a lot of upgrades and Apple is making sure that people see these big differences that ought to tempt the existing iPhone 11 or 12 user to finally bite the bullet and pick up an iPhone 15 or iPhone 15 Pro model. The main aspects covered in the comparison are camera quality, additional storage with the new model, better zoom capability, advanced video recording features, and yes, USB C port for charging.
The company is going one step further by tempting these users with a sweet trade-in discount for their older iPhone, and assures them the data and apps are seamlessly moved between the old and new iPhone.
Apple is keen for these people to make the jump, which allows the company to streamline its iPhone lineup, even though these models will get iOS updates at least for another 12-24 months.
The company also realises that instead of bulking up the portfolio, it can command a premium for its latest models, and the avid Apple fanboy will happily lap onto the latest upgrades on offer with the new models. Eventually, all these sales help the company ring the cash register, adding to its trillion dollar coffers even more.
S Aadeetya, Special Correspondent at News18 Tech, accidentally got into journalism 10 years ago, and since then, has been part of established media ho
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