Block Them: Instagram Gets New Safety Features To Protect Kids On Social Media

Last Updated:July 24, 2025, 12:38 IST

Meta is bringing new safety tools for kids on Instagram that gives them more power to block and report suspicious accounts.

Meta is bringing a host of new safety tools to protect kids

Meta continues to prioritise kids safety on its platforms like Instagram and Facebook, which means more features are getting added to protect them from predators online. The platform has been forced into some of these decisions, as the regulators have come hard on social media apps and ordered them to safeguard their young audience with better parental control and self-blocking mechanisms.

The teen protection toolkit now allows kids to see the profile of the people messaging them and giving them more power to act on suspicious accounts. 

Meta Safety Tools Upgraded For Kids 

Instagram DMs are the main target of these safety features for kids, and now Meta will shove these tools on their face when they start messaging other profiles. The platform will advise them to check the profile details of the person, and they will be asked to stop chatting if they don’t feel something is right. It is also important that under-age users on Instagram know about sharing content like photos and texts on the platform with strangers. 

Knowing The Profiles 

Meta says teen users will get more details about the profiles they share messages with, allowing them to easily know the real and scammer accounts. Instagram will give them information like when that account had joined and give them more context to the profiles they are interacting with. 

They can also block and report the profiles based on their issues with them, something that was earlier available to the parents who were guiding the youth for their account. The company is also making sure the profile picture of kids accounts are run with parent guidance. Adults can create an account with a kid’s profile but they have to mention it in their profile bio, or kids cannot run the account by themselves. 

These updates are vital and are said to be part of Meta’s aggressive push to secure kids on its platforms. Having said that, parents can always consider keeping them away from these apps till a certain age, which is surely the easy way to control their activities on the internet.

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Delhi, India, India

News tech Block Them: Instagram Gets New Safety Features To Protect Kids On Social Media