Emmanuel Macron’s Quirks Revealed In Book: Uses ‘Industrial Amounts’ Of Dior Perfume Because...

Last Updated:April 04, 2025, 13:52 IST

Emmanuel Macron freshens up with the cologne “at all hours of the day” and the bottles of the perfume are “always to hand, particularly in one of the drawers of his desk”.

French President Emmanuel Macron

French President Emmanuel Macron wears so much cologne that his aides can smell his presence before he enters the room, as per a new book. Macron sprays on “industrial amounts" of Dior Eau Savage as he thinks it is an “attribute of power," as per extracts from The Tragedy of the Elysée, by Le Parisien journalist Olivier Beaumont.

The French President freshens up with the cologne “at all hours of the day" and the bottles of the perfume are “always to hand, particularly in one of the drawers of his desk".

The book claims, “Less-accustomed visitors may find themselves overcome by the floral and musky scent, as refined as it is powerful. It is a sign of one thing: that the president is in the building. Just as Louis XIV made his perfumes an attribute of power when he paraded through the galleries of Versailles, Emmanuel Macron uses his as an element of his authority at the Elysée," it goes on.

Citing a former aide, the book noted, “When Emmanuel Macron enters the room, you can feel it almost of marking his territory. It’s not subtle, but it’s fast. It means: watch out, here I come!’"

Emmanuel Macron’s wife Brigitte, who wears Louis Vuitton, does not like her husband’s perfume, the book claimed. It noted, “Even after 20 years of living together, Brigitte is still surprised by this and lets out a loud ‘ohhh’ when asked about her husband’s smell. This does not prevent her, when he sometimes flies abroad for a few days, from allowing herself a little coquetry: spraying herself lightly with her husband’s perfume… to have the feeling that her man is not very far away."

The French president also insists that aides keep a box of dark glasses “each uglier than the last" to be given to guests. The book noted that Emmanuel Macron has a case “containing about 20 pairs of second-hand glasses, of all shapes, not really fashionable, some with crooked arms, others with red rims, ‘even a little ridiculous’, from which you have to choose in order to be allowed to stay."

Paris, France

News world Emmanuel Macron’s Quirks Revealed In Book: Uses ‘Industrial Amounts’ Of Dior Perfume Because...