Meesho acquires Kirana Club for ₹202 crore to expand digital commerce reach

E-commerce firm Meesho Ltd on Friday (June 12) announced the acquisition of Kirana Club Pte. Ltd and Retail Pulse Labs Private Ltd for an aggregate consideration of ₹202.08 crore, as part of its strategy to expand its presence in India’s digital commerce ecosystem.

The acquisition, approved by Meesho’s board on June 12, will be executed in cash and completed in three tranches on or before March 31, 2027, subject to conditions specified in the Share Purchase Agreement and regulatory approvals.

Following completion, Kirana Club will become a wholly owned subsidiary of Meesho, while Retail Pulse Labs will become a step-down subsidiary, with Meesho holding 99.59% indirectly through Kirana Club and the remaining 0.41% directly.

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Meesho stated that the acquisition strengthens its mission of democratising internet commerce across India, particularly across underserved kirana markets that form the backbone of the country’s retail ecosystem.

Kirana Club operates a community-led B2B commerce platform designed for kirana retailers, enabling discovery, comparison and ordering of FMCG and grocery products directly from brands. The platform has built a digital network of more than 4.1 million registered kirana retailers across India.

Founded in 2020 by Anshul Gupta and Aishwarya Jain, Kirana Club focuses on a mobile-first marketplace model targeted at underserved retail markets across Bharat. The company said its platform addresses the $650 billion-plus grocery market, where kirana and general trade channels account for over 90% of distribution.

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Meesho, which positions itself as India’s largest e-commerce platform by Annual Transacting Users and Orders, said the acquisition will extend its scale in internet commerce to Kirana Club’s community-led B2B marketplace. The company also stated that Kirana Club will continue to operate independently within the Meesho group following the acquisition.

Shares of Meesho Ltd ended at ₹167.15, down by ₹1.20, or 0.71%, on the BSE.