Meet India’s First AI Agent That Takes Grocery Orders And Tracks Discounts!

Last Updated:February 10, 2026, 08:12 IST

An Indian startup has launched an AI sales agent that calls customers, takes orders, and shares product updates and discounts, helping shopkeepers and buyers alike

Buying groceries is a routine task for everyone, often requiring two or three trips a month. During festival seasons, the rush only increases.

Now, to simplify this everyday chore, the country’s first grocery AI agent has entered the market.

India’s First Grocery AI Agent

The AI sales agent, named SCAl, has been developed by Salescode AI, a startup specialising in AI-powered sales solutions. Founded by Mayur Gera, the company aims to transform how grocery shopping and sales work across the FMCG sector.

SCAl doesn’t just place grocery orders. It also keeps customers informed about new products, discounts, and special offers, helping them make smarter buying decisions. At the same time, it supports shopkeepers by boosting sales and customer engagement.

The AI agent is being developed to function like a real sales representative and can even work alongside human staff. Customers who interact with SCAl feel as though they are speaking to a real person, thanks to its human-like voice and conversational ability.

Surprising Results From AI Calls

The response to SCAl has been impressive:

Over 20% of people who received calls from the AI placed ordersMore than 8% purchased products they had never bought beforeAround 55% fully engaged in conversations with the AI agentAlmost all users felt the interaction was similar to speaking with a human

How The AI Agent Works

Through the app, FMCG companies can call retailers, and shopkeepers can directly connect with customers using the AI agent. It promotes products, shares offers, and even resolves customer complaints efficiently.

SCAl also provides retailers with valuable insights, including:

Which products are popular in their areaWhat customers preferHow competitors are attracting buyers

This data helps shopkeepers plan their stock and sales strategies better.

Understanding Customer Emotions

One of the standout features of SCAl is its ability to sense customer sentiment. It can tell whether a customer is happy or dissatisfied and responds accordingly by offering relevant information or solutions.

Customers receive personalised recommendations and timely updates on discounts, while shopkeepers gain clarity on market trends and consumer behaviour. With SCAl, grocery shopping and selling are becoming faster, smarter, and more efficient.

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