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HomeMarket NewsRateGain partners Easebuzz to enable UPI, local payments on RG Pay
RateGain partners with Easebuzz to integrate local payment options into RG Pay for Indian travel firms, aiming to boost bookings by helping travel brands align their checkout experience with local payment behaviour, driven by real-time systems like UPI.
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RateGain Travel Technologies Ltd. has entered into a strategic partnership with Easebuzz as a gold partner for its RG Pay platform to strengthen payment capabilities in India, the company said in a press release filed with the exchanges on Tuesday, April 21.
Under the partnership, Easebuzz’s payment gateway and local acquiring capabilities will be integrated with RG Pay, enabling travel and hospitality companies to offer domestic payment options such as UPI, cards, net banking and wallets.
The collaboration aims to improve payment acceptance, reduce checkout friction and enhance booking completion rates, particularly as India’s travel market continues to grow rapidly and payment preferences evolve.
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"At Easebuzz, we are focused on offering verticalized payment solutions, with travel being one of the key segments we are building for," said Amit Kumar, CTO & Director at Easebuzz.
"Partnering with RateGain enables us to extend our capabilities to global travel brands looking to serve Indian consumers more effectively. Together, we aim to deliver seamless, reliable, and locally optimised payment experiences,” he added.
RateGain said the partnership will help travel brands align their checkout experience with local payment behaviour, driven by real-time systems like UPI and growing preference for alternative payment methods.
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“India is a high-growth market where payment preferences are evolving rapidly, led by UPI and alternative payment methods,” said Parijat Tiwari, Executive Vice President & General Manager, Distribution, RateGain.
“Through our partnership with Easebuzz, we are strengthening our ability to help travel brands capture this demand with more relevant and high-performing checkout experiences.”
RG Pay is designed to help travel and hospitality firms integrate localised payment options and affordability features into a unified system, allowing them to adapt to market-specific preferences while maintaining a scalable checkout experience.
Shares of the company were trading 0.75% up at ₹573.85 as of 11.39 am following the announcement on Tuesday. The stock has gained nearly 23% over the last month.
