1 month ago
Starbucks is simplifying its menu by cutting 13 drinks, citing low demand and preparation complexity. The overhaul coincides with 1,100 corporate layoffs, as the company shifts focus toward efficiency and future growth.
UPDATED: Feb 25, 2025 20:44 IST
Starbucks is set to retire a selection of "less popular beverages" from its menu starting next week, marking a significant shift in its strategy to enhance sales and streamline operations. Under the leadership of new CEO Brian Niccol, the coffee giant is focusing on refining its offerings and reinforcing its identity as a premier coffee company.
Menu overhaul for better efficiency
To "optimize" its menu, Starbucks previously announced a plan to reduce beverage and food items by 30% by the end of the fiscal year. Beginning March 4, several Frappuccino blended beverages and other drinks will be removed from the menu.
"We’re simplifying our menu to focus on fewer, more popular items, executed with excellence. This will make way for innovation, help reduce wait times, improve quality and consistency, and align with our core identity as a coffee company," Starbucks stated.
The beverages being removed were chosen based on three criteria: low customer demand, complexity in preparation, or similarity to existing drinks on the menu.
Full List of Discontinued Beverages
As per the USA Today report, Starbucks spokesperson Erin Stan told the following beverages will be removed:
Espresso Frappuccino
Caffe Vanilla Frappuccino
Java Chip Frappuccino
White Chocolate Mocha Frappuccino
Chai Creme Frappuccino
Caramel Ribbon Crunch Creme Frappuccino
Double Chocolaty Chip Creme Frappuccino
Chocolate Cookie Crumble Creme Frappuccino
White Chocolate Creme Frappuccino
White Hot Chocolate
Royal English Breakfast Latte
Iced Matcha Lemonade
Honey Almondmilk Flat White
New and Returning Items Coming Soon
While some drinks are being phased out, Starbucks has announced plans to bring back "beloved" Lavender beverages and introduce a new Iced Cherry Chai and Jalapeño Chicken Pocket in the spring.
Corporate Layoffs Accompany Menu Changes
In addition to the menu revamp, Starbucks revealed on Monday that it will lay off 1,100 corporate employees. This decision follows a month-long evaluation of the company's global corporate structure. Employees affected by the layoffs will be notified by Tuesday.
The company has also decided not to fill "several hundred" open positions. However, these job cuts will not impact baristas or other in-store employees.
"I recognize the news is difficult. It is not a decision the leadership team took lightly," Niccol said in a statement. "We understand the real effect this has on partners’ lives and their families. We believe it’s a necessary change to position Starbucks for future success."
“Starbucks has assured that laid-off employees will receive comprehensive severance packages, including pay, healthcare benefits, and career transition services,” Nicole added.
Published By:
Rivanshi Rakhrai
Published On:
Feb 25, 2025
