Dabur launches digital-first wellness brand 'Siens' in nutraceuticals foray

Dabur India announced its entry into the nutraceuticals segment with the launch of 'Siens by Dabur', a direct-to-consumer wellness brand. Pronounced "Science," Siens marks a strategic shift for the company as it expands into precision wellness with a range of science-backed supplements across three key categories: Beauty and Skin Health, Daily Wellness, and Gut Health.

The product lineup features Marine Collagen, 3-in-1 Hair, Skin & Nails Gummies, multivitamins for both men and women, Omega-3 softgels, and daily pre- and probiotics. Dabur said the products are developed with clinically studied ingredients sourced from globally reputed suppliers and manufactured in facilities certified with GMP, ISO, and HACCP standards.

"Siens is a future-ready wellness brand born out of Dabur’s legacy of trust and our deep understanding of evolving consumer expectations. Wellness today is no longer about vague promises — it’s about precision, evidence, and experience. That’s what Siens delivers," said Pratyush Gupta, Head – Customer Marketing, Dabur India Ltd.

As Dabur’s first digital-first wellness offering, Siens is available across major e-commerce platforms, including Dabur’s own DaburShop.

The shares of Dabur ended in the red on Wednesday, June 18.

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