Reliance Retail acquires Priyanka Chopra Jonas–founded haircare brand Anomaly

Reliance Retail Ltd (RRL) has acquired Anomaly, the global haircare brand founded by actor and entrepreneur Priyanka Chopra Jonas, as part of its ongoing expansion in the beauty and personal care segment, the company said in a filing. The transaction includes the acquisition of Anomaly’s trademarks, brand assets, and digital properties, giving Reliance Retail full ownership of the brand’s intellectual property and digital ecosystem, it added.

Founded in 2021, Anomaly is positioned as a clean, vegan haircare brand focused on performance and affordability. Since its launch, the brand has built a presence across several international markets, including North America and the United Kingdom.

Following the acquisition, Reliance Retail plans to scale Anomaly through its physical retail network and digital commerce platforms, including its beauty-focused platform Tira. India has been identified as a priority market, with a focus on product development tailored to local hair and scalp needs. At the same time, the company intends to continue expanding the brand’s operations in international markets such as North America, the UK, and the Middle East.

Isha Ambani, Executive Director, Reliance Retail Ventures Ltd, said, “Bringing Anomaly into our portfolio marks a strategic step in expanding our basket of new-age, highgrowth beauty brands.

Anomaly’s strong global positioning, clean formulation philosophy, and accessible pricing make it a compelling addition to our ecosystem. We see immense potential in collaborating with Priyanka to scale the brand in India by leveraging our omnichannel capabilities and deep consumer insights, while continuing to grow its international presence.”

Priyanka Chopra Jonas will remain associated with Anomaly as creative director, overseeing brand vision, product development, and innovation. She said, “What began as a deeply personal journey has grown into a brand with real purpose and global ambition, and Reliance Retail’s acquisition marks an exciting new chapter. Their scale, retail expertise, and commitment to innovation will allow us to bring Anomaly to far more consumers in India and around the world. I’m especially excited to be working alongside the inimitable Isha Ambani, whose leadership I value tremendously.”

ALSO READ | Qatar Museums, NMACC sign 5-year pact for museum-in-residence kids' education programmes

According to Reliance Retail, the acquisition aligns with its strategy of building and scaling consumer brands within high-growth categories by combining global brand equity with domestic retail scale and omnichannel distribution.

Reliance Retail Ltd is a subsidiary of Reliance Retail Ventures Ltd (RRVL), the retail arm of Reliance Industries Ltd. As of March 31, 2026, RRVL reported a consolidated turnover of ₹3,70,026 crore and EBITDA of ₹27,033 crore, the release added.

ALSO READ | Reliance Retail hyper-local orders jump over 4x in Q4, heats up competition for Blinkit, Zepto

Shares of RIL ended in the green today, April 30, at ₹1430.80, up 0.38%.

Note To Readers

Disclosure: Reliance Industries Ltd, which owns Jio, is the sole beneficiary of Independent Media Trust that controls Network18, the parent company of CNBCTV18.com.