Saree Goes Global brings Indian weaves to Times Square in New York

Newyork,UPDATED: Aug 25, 2026 18:18 IST

India's sarees took over New York's Times Square as women from the diaspora showcased the garment's heritage, elegance and regional diversity at the third edition of the 'Saree Goes Global' event on Sunday. Organised by New York-based philanthropic organisation Uma Global, the event brought together women and girls in sarees from across India, alongside music, dance and a public walk in a celebration of culture and identity.

The event, organised in partnership with the Consulate General of India in New York, also honoured women for their achievements in their fields and featured messages from public officials on the significance of the saree and the role of community platforms. Participants waved the Indian flag, danced, took photographs and shared stories linked to their sarees, culture and heritage.

Women and girls wore a wide range of sarees, including traditional Assamese weaves, Lucknow's Chikankari, Banarasi Silk and Kanjeevarams, reflecting the garment's diversity across India. Adorned with different embellishments, fabrics and styles, they presented their collections in the heart of Times Square. In a message read out at the event, New York State Governor Kathy Hochul said it was a celebration of women who "positively transform our communities, while wearing sarees in proud celebration of your heritage in Times Square". She also praised Uma Global as an "invaluable resource" for women, minorities and business professionals, and said, "When we empower professionals of all genders and backgrounds to succeed, we help build a future that works for all of us."

In her message, Rajlakshmi Appasaheb Kadam, Consul Trade at the Consulate General of India in New York, said the saree is a living legacy of Indian art, traditions, culture and hard-working weavers. "From the saree's ancient roots dating back to the Indus Valley civilisation to its modern legacy where young designers are mixing old weaves with new modern cuts, women wear the saree proudly at weddings, work, and global events. It remains a zero-waste, sustainable choice for the future," she said. At the event, Shaila Rizvi, interior designer and Creative Director of Bungalow, the New York restaurant of Michelin-starred chef Vikas Khanna and restaurateur Jimmy Rizvi, was honoured for her creative achievements. Mysha Rizvi, Guest Relations Manager at Bungalow, was recognised for the warmth and hospitality she brings to the restaurant.

Uma Global President Dr Rita Kakati-Shah said, "It was also wonderful to see the men proudly joining us in their 'dhotis'. Saree Goes Global is about much more than what we wear. It is about confidence, heritage, connection, and creating a space where cultures and communities can be celebrated together." In a message, Dilip Chauhan, Deputy Chief Business Diversity Officer and Senior Advisor for MWBE Business Opportunities at the New York City Mayor's Office of M/WBEs, said, "I also want to recognise Mayor Zohran Mamdani, the first South Asian mayor, whose vision reflects that New York's success should not be limited to a few but that opportunity should be accessible to everyone, regardless of background, culture, where they come from."

The programme included performances by Dance X Studio, live music, and flute and dhol. One of the highlights was a flash dance in Times Square led by celebrity choreographer Jayshree Srikanth and Dance X Studio dancers, joined by participants and members of the public. A ramp walk led by host committee member Garima Agrawal showcased sarees and traditional weaves from across India, focusing on regional textiles, drapes and craftsmanship. The celebrations ended with the signature Saree Walkathon in the heart of Times Square, bringing together participants, families and supporters. Dr Dipti Jain, founder of the Saree Goes Global initiative in the UK, said sarees create a vibrant platform to celebrate "our shared heritage and foster a deep sense of belonging." Uma Global describes itself as a New York-based philanthropic organisation working to empower youth and women through education, leadership development and cross-cultural initiatives.

With PTI Inputs

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