4 sh*tposters vs Kamala Harris's 100: Meet Trump's social media crack team

Following Donald Trump’s win in the 2024 US presidential election, his social media team is claiming credit for outmanoeuvring the digital efforts of Democratic nominee Vice President Kamala Harris.

In a post on X (earlier Twitter), Trump campaign staffer Greg Price shone a light on their team’s minimalistic approach and boasted about their impact when compared to Harris’ campaign, which he claimed had over 100 staffers and substantial funding.

"On Team Trump, it was four sh*tposters fueled by a lot of black coffee and Zyn," Price wrote, tagging fellow campaign members Dylan Johnson, Deputy Director of Communications of the Team Trump handle, and Jake Schneider, Rapid Response Director associated with Trump War Room, Team Trump and RNC Research.

"It was the honour of my life to run the @TrumpWarRoom and @TeamTrump with these lads," he added.

Price also shared that Team Trump surpassed Harris’ campaign in TikTok followers on Election Night, despite being down by four million in September.

"Total MAGA internet domination from the fellas of the Rapid Response Room," he said, attaching a screenshot showing Team Trump’s TikTok account with 6.1 million followers, outpacing the Kamala HQ account’s 5.4 million followers on Instagram.

Price's post offered a rare look at the team behind Trump’s social media presence, which sought to boost engagement with young voters while simultaneously challenging the Democrats online.

Chief among the team was 31-year-old Jake Schneider, who runs the RNC Research handle and has been credited with creating viral content targeting President Joe Biden’s age and perceived cognitive struggles, according to a report by the Daily Beast.

Kamala Harris’s social media presence grew rapidly after she entered the presidential race, with a team of Gen Z strategists driving her online following from 440,000 to over 3.9 million as of August 2024. The @KamalaHQ account became a hub for viral memes and sharp criticism of the opposition.

Not to be outdone, Trump’s team leveraged TikTok, Truth Social, and other platforms to connect directly with voters and maintain a high level of engagement with aggressive and often provocative content.

The Trump campaign's approach, which included frequent and often contentious posts, was part of a broader strategy to rally his base and challenge his opponents. The tactic, while condemned by some for its crudeness and spreading misinformation, seemed to resonate with Trump's supporters and contributed to his victory.