Big U-Turn: Dell Is Bringing Back XPS Laptops In 2026 For Buyers

Last Updated:January 06, 2026, 13:08 IST

Dell XPS branding was replaced with Pro and Plus models in 2025 but the company is bringing the popular lineup back for buyers.

Dell is bringing the popular XPS lineup back in 2026 as confirmed at CES.

One year since the big decision by Dell to change its branding, the company is making a big U-Turn and has announced that it will continue selling the XPS series in the market. Back at the CES 2025, Dell had claimed that after doing its research with tens of thousands of customers, they wanted simple branding.

But fast-forward to January 2026 and the company is publicly apologising for misreading the market trends and sought a “very broad" feedback from its partners to take this call. 

Dell XPS has been a household name for a few decades, so the recall value among buyers and sellers is obviously quite high. So, when Dell claimed to have made this change based on research, we’re not sure who these people were. 

XPS Is Back And We’re Not Surprised 

The company has even apologised for its mistake with the XPS overhaul and seems to have assured that the branding is not going anywhere. “I owe you an apology today. We didn’t listen to you. You were right on branding," Jeff Clarke, COO, Dell was quoted saying in a Reuters report. 

Dell is a popular name in the PC market but even then you might argue that these rebrands are similar to the iPhone monikers that you have seen over many years. The company claims that nobody owns words like Pro and Pro Max which is fair but for the consumers it is hard to see them accept these changes when the actual branding of XPS and even Inspiron directly make people associate with Dell. 

So what does this mean for the newer Dell lineup? The company says The Dell Pro lineup will focus on the business segment, while the Dell Pro Max will most likely target the high-end power users. It will also continue with the Alienware series for gaming laptops. 

The new Dell XPS 14 model will be powered by the latest Intel Core Ultra 3 processors as the company looks to bank on the demand for AI-centric machines in the next few years. There is also the matter of people upgrading from their end of support Windows 10 systems and these premium laptops will be hoping to attract buyers with their features and hopefully not push them away with their prices.

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