Business Insider Tells Journalists They Can Use AI To Write Stories And Not Tell People: Report

Last Updated:September 19, 2025, 14:44 IST

Many companies are using AI to modernise their systems and the media sector is gradually changing its stance towards using AI for work.

The media company also says they don't need to disclose the use of AI

AI has created friction in the industry not just because of the content being used to train these systems but also how they are used and to what level. The media sector is seeing some of these effects with the evolving use of AI tools and now publications are even approving the use of the tech to draft stories for their journalists, something which could be considered a breaking point for the industry.

Business Insider is the company which is reportedly allowing its writers to use AI for drafting stories but also fine with them not disclosing its use for those stories. 

Using AI For Everything 

The report by Status, quoted in The Verge, claims Business Insider (BI) is one of the first media entities to share the change in guidelines internally which is part of growing use of AI among journalists. The memo quoted in the report says the writers at BI can use AI “like any other tool" and rely on them for image editing and even doing the research for their story. 

However, the media house wants to make sure the final work from the writer is theirs and not entirely composed and written by AI. More importantly, any story drafted using AI by the journalist will go with their byline and they will be responsible for the content published, which seems standard procedure. 

Media Using AI: Not Ideal

The media industry has viewed AI as its enemy not just because of the stories but also how its integration is gradually killing their traffic base. The fact that BI is happy to let its journalists use AI stories suggests the industry is happy to befriend its enemy, at least to prolong and upskill its own systems. 

But deals and guidelines like these raise further concerns about the accuracy and legitimacy of stories put out by journalists, especially when AI has been heavily prone to hallucinations and fabricating narrative which can be dangerous in many ways. The media house has appointed an AI newsroom chief recently and its parent company has joined hands with OpenAI and Microsoft to license their content for AI training.

News tech Business Insider Tells Journalists They Can Use AI To Write Stories And Not Tell People: Report

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