1 day ago
Last Updated:June 10, 2025, 23:49 IST
The man behind Graduation and Yeezy is switching it up again, this time with a double dose of Ye.
Can’t tell him nothin’. The Graduation rapper just rebranded himself once more, this time with a name that doubles down on Ye. (IMAGE: REUTERS)
Ye, the artist formerly known as Kanye West, appears to have updated his name once more.
According to new California business filings obtained by the New York Post-affiliated Page Six, Ye’s chief financial officer (CFO) Hussain Lalani recently submitted documents listing the rapper as “Ye Ye."
Earlier filings had listed his name as “Ye West," but several of Ye’s ventures, including Yeezy Apparel, Yeezy Record Label, LLC, and Getting Out Our Dreams Inc., now list “Ye Ye" as the name under “manager or member."
Ye has not yet made a public statement about the change.
On June 1, the rapper indicated another shift in how he presents himself online. Posting on X, he said: “Ima finally stop using the @kanyewest twitter cause my name is Ye. Gonna start a ye account and it is what it is".
Ye has long emphasized the importance of shedding his birth name. In 2018, he posted: “the being formally known as Kanye West. I am YE".
That same year, he titled his album Ye, recorded at his ranch in Jackson Hole, Wyoming. In 2021, he filed to legally change his name for “personal reasons," and a judge approved the request two months later.
The name change has since become part of how Ye wants to be recognized publicly and professionally. In March 2024, Milo Yiannopoulos, his chief of staff, issued a letter urging the media and music industry to use the name Ye.
“Ye is one of the most recognizable people in the world, on par with presidents and popes. He didn’t take the decision to change his name, potentially sacrificing some of the immense value captured by the brand of ‘Kanye West,’ lightly. The change was made fully, legally, and permanently. This is who he is now. His name is Ye," Yiannopoulos said.
Kanye West is one of the biggest names in global hip-hop and rap. From the soul-inspired sound of The College Dropout to the polished anthems of Graduation and the experimental edge of Yeezus, he has constantly reinvented his music. With 24 Grammy Awards, Ye Ye remains one of the most creative and influential figures in the world of rap.
Shankhyaneel Sarkar is a senior subeditor at News18. He covers international affairs, where he focuses on breaking news to in-depth analyses. He has over five years of experience during which he has covered sev...Read More
Shankhyaneel Sarkar is a senior subeditor at News18. He covers international affairs, where he focuses on breaking news to in-depth analyses. He has over five years of experience during which he has covered sev...
Read More
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First Published:News movies » hollywood » First Ye, Now Ye Ye: Rapper Kanye West Changes His Name Again
