'Success Requires Sacrifice': After L&T Chairman, Crunch Fitness CEO Sparks Debate On Work-Life Balance

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Last Updated:January 18, 2025, 19:49 IST

Jim Rowley, who has over 30 years of experience in the fitness industry, stressed that pursuing greatness often involves imbalances in personal and professional life

 After L&T Chairman, Crunch Fitness CEO Sparks Debate On Work-Life Balance

Jim Rowley, CEO of the US-based fitness brand Crunch Fitness, has sparked controversy by stating that work-life balance is an illusion and that employees who seek it are “not fully committed."

In an interview with Fortune, Rowley stated that true success requires sacrifice and a strong commitment to one’s goals.

“I don’t think there’s such a thing as work-life balance," said Rowley. “I think work-life balance is for somebody who’s not fully committed. It depends on what your “why" is. If your “why" is really purposeful, and goal-oriented, you’re gonna find an imbalance in pursuit of that."

Rowley, who has over 30 years of experience in the fitness industry, stressed that pursuing greatness often involves imbalances in personal and professional life. He believes that individuals who aim for extraordinary success must be “all in" and willing to sacrifice.

“Nobody ever had a perfect balance in pursuit of something great. You’re either all in, or you’re somewhat in, or you’re not in at all," he added.

The 57-year-old former United States Marine challenged his teams to reconsider their motivations, stressing that wanting things like promotions or new possessions is not enough.

“But what are you willing to do to get them? And when you ask somebody what they’re willing to sacrifice, you hear crickets. People haven’t thought it through," he noted.

Location :

United States of America (USA)

First Published:

January 18, 2025, 19:49 IST

News world 'Success Requires Sacrifice': After L&T Chairman, Crunch Fitness CEO Sparks Debate On Work-Life Balance

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