Google Brings AI-Powered ‘Most Relevant’ Feature In Gmail: How It Works

Last Updated:March 24, 2025, 10:54 IST

Gmail is offering new Gemini AI-powered tools and features that will make sorting your inbox easier and faster.

Google is using Gemini AI in myriad ways to help Gmail users.

Gmail users are getting a new AI feature that promises to help you find important emails more efficiently. The AI-powered sorting tool, called “Most Relevant," replaces the traditional chronological search order by prioritising emails based on relevance.

The existing filter options for refining search results will remain available alongside this new feature. Additionally, Gmail recently introduced the Gemini-powered tool that can automatically generate calendar events based on email content.

Google announced the rollout in a blog post saying, the “Most Relevant" feature will be accessible on the web and via the iOS and Android apps for personal Gmail users. The company also plans to extend the service to business accounts in the future.

Easy Search With AI

According to Google, the tool aims to simplify email searches, especially in cluttered inboxes. Currently, users need to enter keywords related to an email, and Gmail either displays results in chronological order or highlights a top result followed by others.

With this update, a new dropdown menu will appear on the search results page after a keyword search. Users can choose between “Most Recent" and “Most Relevant." While the former will continue to display results in chronological order, selecting “Most Relevant" will allow AI to reorder emails based on importance.

The company says the new mode considers factors like frequent contacts, most-clicked emails, and recent interactions. Emails from regularly engaged senders will rank higher than those from less frequent contacts. This AI-driven approach aims to surface the most relevant emails at the top of search results, reducing the need to sift through hundreds of messages and saving users valuable time.

Although the feature is AI-powered, it does not rely on generative AI models like Gemini-based tools. Instead, it utilizes a machine learning-driven ranking system that prioritizes relevant emails through a combination of behaviour analysis, natural language processing (NLP) models, and AI-driven search algorithms.

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News tech Google Brings AI-Powered ‘Most Relevant’ Feature In Gmail: How It Works