‘We Do Not Differentiate’: Ola, Uber React To Govt Notices, Deny Bias In Phone Model-Based Pricing

Last Updated:January 24, 2025, 19:12 IST

The Ministry of Consumer Affairs had issued notices to Ola and Uber, seeking clarification on alleged "differential pricing" based on type of mobile phone used by customers to book rides.

Ola, Uber Deny Bias In Phone Model-Based Pricing

A day after the Centre served notices to Ola and Uber over smartphone-based “differential pricing", the cab aggregators on Friday rejected the allegation, stating that they do not set fares on the basis of the user’s phone model.

This comes after the Ministry of Consumer Affairs sent them notices, seeking clarification on reports that alleged that the cab aggregators charged differently for the same trip based on whether the customer booked the rides on an iPhone or an Android device.

What Did Ola And Uber Say?

Dismissing the allegations, the cab aggregators said that they were committed to resolving any misunderstandings regarding the issue.

Ola said that the company has “homogenous pricing structure" for all the customers. “we do not differentiate based on the operating system of the user’s cellphone for identical rides," Ola said in a statement.

More to follow…

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