Amazon Joins The 15-Minute Delivery Race To Rival Zepto And Blinkit In India

4 weeks ago

Last Updated:December 11, 2024, 15:08 IST

Amazon is starting the process with trials in select regions in the country before going wider with its launch.

The platform is ready to take on Blinkit, Swiggy and more

Amazon is entering the highly competitive quick commerce space in India, and the company has started trials for its 15-minute delivery service in select regions. Amazon is going up against Blinkit, Zepto and Swiggy Instamart in a space that has catapulted the market and consumers with quick delivery service.

Reports say Amazon has started the trials in Bengaluru, its home region for now with more pin codes likely to be added in the coming months.

Quick Commerce Hots Up

The 10-minute delivery has become a concern for the traditional kirana stores but the companies in this space are making merry, so are the consumers. You can even get the iPhone 16 or a PlayStation 5 console delivered in minutes, and the industry is expecting this sector to get more players in the near future. The quick commerce space is valued at around $6 billion and will only get higher when the big players join the battle.

Flipkart has already entered the race, which is currently led by Zepto, Blinkit and Swiggy Instamart. Amazon’s entry and clout will likely enable the platform to jump start its business and push the catalogue much quicker than the other players.

The company could also appeal to the buyers with higher discounts and better range of products, enhanced by its existing e-commerce setup. Analysts have talked about the scope of both quick and e-commerce business co-existing with each other and all signs hint at that forming in the foreseeable future.

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December 11, 2024, 15:08 IST

Amazon Joins The 15-Minute Delivery Race To Rival Zepto And Blinkit In India

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